Mobile Media Revenues (Billions), projected
|Streamed Mobile TV||$0.6||$2.7|
|Broadcast Mobile TV||$0.1||$1.8|
|Full Track Downloads||$0.2||$11.7|
So, it looks like Ring Tones + Ringback Tones continue to grow in size (from $5.2B to $9.6B), with the market shifting heavily from Ring Tones to Ringback Tones. Amazing. I can't wait to hear all the exciting ringback tones I will get to listen to in the future.
Also, Full Track Downloads come on with a vengeance moving from a weak $0.2B to an incredibly strong $11.7B. I have a hard time seeing that happen.
Interestingly, while the other numbers look inflated, the Mobile TV projections for 2011 actually look small to me. There is decent growth projected in those markets, to be sure. But, I think that in 2011, people will spend more money on viewing mobile video content than they will on downloading full music tracks. But, hey. That's just me. I could be wrong.
Bottom line: Juniper shows these markets, in aggregate growing from $6.5B in 2006 to a whopping $30B in 2011. Yow. Place your bets.
Tags: Mobile, Media, Juniper Research, Red Herring, TV, Music, Brian Berliner, brianberliner