On last night's episode of Heroes...
Zach films his friend, Claire ("The Cheerleader") exploring the bounds of her amazing regenerative powers -- she quickly heals after any injury, making her basically unbreakable and unkillable. Claire's younger brother, Kyle, finds and views the tape and recognizes a money-making opportunity:
Kyle: I'm gonna put this thing on YouTube, make like a million bucks.
And the quick response:
Zach: YouTube's free, you idiot!
Silly siblings of heroes.
They should put it up on Revver.
Heroes is not just cool because it's an epic story told well.
It's cool because the studios are finally starting to integrate with the audience. Hiro's got a blog (shocking name choice for our Japanese Hero, I know), and Comic Book Artist Craig Byrne runs the 9th Wonders! site with lots of forum activities. And, let's face it, who doesn't love the fact that the show has an integrated comic book being created and exposed with each episode, time travel, regular people who can fly, and the tagline of "Save The Cheerleader, Save The World".
And, you can even watch the show on-line (with a commercial break between each part).
Well done, NBC.