Tuesday, August 29, 2006

Mobile Media Revenue Projections: 2006-2011

Found in the current (August 28, 2006) edition of Red Herring magazine. Courtesy of Juniper Research.


Mobile Media Revenues (Billions), projected






































Market20062011
Streamed Mobile TV$0.6$2.7
Broadcast Mobile TV$0.1$1.8
Ring Tones$4.2$2.4
Ringback Tones$1.0$7.2
Full Track Downloads$0.2$11.7
Streamed Music$0.4$4.2

So, it looks like Ring Tones + Ringback Tones continue to grow in size (from $5.2B to $9.6B), with the market shifting heavily from Ring Tones to Ringback Tones. Amazing. I can't wait to hear all the exciting ringback tones I will get to listen to in the future.

Also, Full Track Downloads come on with a vengeance moving from a weak $0.2B to an incredibly strong $11.7B. I have a hard time seeing that happen.

Interestingly, while the other numbers look inflated, the Mobile TV projections for 2011 actually look small to me. There is decent growth projected in those markets, to be sure. But, I think that in 2011, people will spend more money on viewing mobile video content than they will on downloading full music tracks. But, hey. That's just me. I could be wrong.

Bottom line: Juniper shows these markets, in aggregate growing from $6.5B in 2006 to a whopping $30B in 2011. Yow. Place your bets.

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